FaceFusion
facefusion is an advanced ai-powered tool that blends facial features to create hyper-realistic and artistic transformations. while the technology behind the platform was cutting-edge, users found the interface overwhelming and unintuitive.
client wanted to simplify the user experience while preserving the power and creative potential of the tool. we aimed to turn facefusion into a platform that felt approachable to beginners and powerful for professionals - all through a clear, structured, and adaptive design system.
process: we started with a ux audit and competitor analysis. key pain points identified: a cluttered dashboard with too many controls surfaced at once lack of hierarchy and inconsistent labelling no clear separation between beginner and pro features we started with wireframing and breaking out functionality into light and pro modes depending on user expertise.
design work included: brand identity: we created a new logo to be used throughout the product and marketing materials and refreshed the visual identity to feel more modern and tech-forward, while still being friendly and artistic. ui/ux design: created a dashboard with a clean layout, contextual tooltips, and clear hierarchy. responsive design: ensured full adaptability across desktop and mobile views. landing page: designed a bold, high-conversion landing page that visually communicated the tool’s capabilities and edge. we worked closely with the development team to ensure feasibility and smooth handoff.
