fandem
A company that designs and builds NFT marketplaces for sports organizations, entertainment properties, and brands, providing them with innovative digital solutions to engage their audiences. With a focus on seamless user experience and cutting-edge blockchain technology, the company helps clients create unique, secure, and scalable platforms for digital collectibles and fan engagement.
The main goal of the company is to help advanced hardware companies bring products to market faster by creating a perfectly efficient supply chain.
The logo and brand book required complete refreshment. Website UX/UI needed modernisation to be up-to-date. In addition to logo and web design, client requested to complete the marketing deck template as well as socil media icons and cover arts.
Decision: Suggested a new logo direction as well as colours and typography. Completed style research based on the client’s references and our own findings in the NFT area and suggested making the design in dark colours with bright accents to be followed throughout the project. Worked over the marketing deck template and various types of avatars and background photos for social networks.
